Welcome to Success On Your Terms, hosted by entrepreneur, founder, podcaster, public speaker, and Business Strategist Natalie Potts.

In this episode, I sit down with Shelly Shulman (yes, she was in the Spice Girls movie) to talk about the highs and lows of entrepreneurship from identity shifts and finding your people, to why contracts and boundaries matter. If you’ve ever felt lonely in business, questioned how much of “you” to share online, or struggled with clients who don’t respect agreements, this one’s for you.

Shelly is an Online Business & Tech Coach who helps entrepreneurs simplify strategy and systems so they can grow with clarity and confidence. Known for her jargon-free, hands-on approach, she guides clients through her Start Up → Stack Up → Scale Up™ framework, showing them not just what to do, but how to do it.

With nearly two decades of experience working with names like Take That, Gordon Ramsay, and even HM The Queen, Shelly has built bestselling businesses, written multiple books and planners, and led growth strategy for a multi-million-dollar online company. Today, she’s the go-to coach for entrepreneurs stuck in the “messy middle” cutting the fluff, fixing the tech, and helping you run your business like the CEO you were born to be.

What You’ll Learn:

• Your quirks make you memorable: The small, random stories often build the strongest connections.

• Identity matters: You’re more than a title, role, or label, and business gives you the chance to redefine who you are.

• Entrepreneurship is lonely: Find spaces and people who get it so you’re not building in isolation.

• Contracts protect you: Honour them, enforce them, and don’t shy away from having those conversations.

• Boundaries online are healthy: Share enough to connect, but not everything to feel exposed.

• Redefine success: It’s not the flashy numbers, it’s doing what makes you happy and creating memories with people who matter.

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Connect with Shelly:

IG: ⁠⁠⁠Shelly